New products management

Bibliographic Details
Main Author:	Crawford, C. Merle (Charles Merle) 1924-
Other Authors:	Di Benedetto, C. Anthony
Format:	Book
Language:	English
Published:	Boston Irwin/McGraw-Hill c2000.
Edition:	6th ed.
Series:	Irwin/McGraw-Hill series in marketing
Subjects:	New products > Management.