The loyalty effect the hidden force behind growth, profits, and lasting value

Detalhes bibliográficos
Autor principal:	Reichheld, Frederick F
Outros Autores:	Teal, Thomas, 1937-
Formato:	Livro
Idioma:	English
Publicado em:	Boston, Mass. Harvard Business School Press c1996.
Assuntos:	Customer relations. Consumer satisfaction. Job satisfaction. Labor productivity. Loyalty.