The loyalty effect the hidden force behind growth, profits, and lasting value

Dades bibliogràfiques
Autor principal:	Reichheld, Frederick F
Altres autors:	Teal, Thomas, 1937-
Format:	Llibre
Idioma:	English
Publicat:	Boston, Mass. Harvard Business School Press c1996.
Matèries:	Customer relations. Consumer satisfaction. Job satisfaction. Labor productivity. Loyalty.