The loyalty effect the hidden force behind growth, profits, and lasting value

Podrobná bibliografie
Hlavní autor:	Reichheld, Frederick F
Další autoři:	Teal, Thomas, 1937-
Médium:	Kniha
Jazyk:	English
Vydáno:	Boston, Mass. Harvard Business School Press c1996.
Témata:	Customer relations. Consumer satisfaction. Job satisfaction. Labor productivity. Loyalty.