APA (7th ed.) Citation

Reichheld, F. F., & Teal, T. (1996). The loyalty effect: The hidden force behind growth, profits, and lasting value. Harvard Business School Press.

Chicago Style (17th ed.) Citation

Reichheld, Frederick F., and Thomas Teal. The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value. Boston, Mass: Harvard Business School Press, 1996.

MLA (9th ed.) Citation

Reichheld, Frederick F., and Thomas Teal. The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value. Harvard Business School Press, 1996.