The dynamics of Pueblo de Panay Township in Roxas City marketing and brand equity effects

This research paper explores the dynamics between Pueblo de Panay (PdP's) current marketing practices and its brand equity in Roxas City.While experienced in marketing real estate development for residential subdivisions, PdP is a newbie in marketing township developments. In formulating market...

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Bibliographic Details
Main Author: Barredo, Rowela A.
Format: Thesis
Published: 2016