Factors considered by the buyer in the selection of telecommunication company

This study aimed to determine the factors considered by the buyer in the selection of Telecommunications Company in the city of Iloilo. Based on the observations of the researchers, the subscribers preferred SMART and GLOBE Telecom, which gave them interest to study. The researchers took two groups...

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Bibliographic Details
Other Authors: Dalisay, Jessicar B., Ortigas, Nestor A., Jr, Palomar, Connie R., Tabigo-on, Christine G.
Format: Thesis
Published: 2001.