The white ambition marketing strategies and market volume of skin-whitening products in Iloilo City

This study covers the relationship of the marketing strategies employed by the companies of skin-whitening products, and the actual market volume of these products in Iloilo City for the years 2013-2015, the level of awareness of the Ilonggo consumers, the effectiveness of the platforms used, the pu...

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Bibliografische gegevens
Andere auteurs: Culaba, Thea Faye C., Daguman, Ellaine Rae O., Dahab, Lara Faith T., Ellorquez, Lyka Rev C.
Formaat: Thesis
Gepubliceerd in: 2016.