Batchoy restaurants in Iloilo City company profile, marketing mix and consumer preference

This research determines the company profile (mission statement, company objectives and business portfolio), marketing mix (product, price, place and promotion), and consumer preference (consumer buying behavior and consumer demand) of Batchoy restaurants in Iloilo City. The Batchoy restaurants incl...

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Bibliographic Details
Other Authors: Asong, Pearl Novie, Aquino, Lynnie Faith, Bado, Clarissa, Fojas, Julie Anne, Muyana, Erika Marie, Servacio, Karen, Villavicencio, Angelica
Format: Thesis
Published: 2015