Strategic brand management building, measuring, and managing brand equity

Strategic brand management building, measuring, and managing brand equity

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Manylion Llyfryddiaeth
Prif Awdur: Keller, Kevin Lane
Fformat: Llyfr
Cyhoeddwyd: Jurong, Singapore Pearson Education South Asia c2009.
Rhifyn:3rd ed.
Pynciau:
Brand name products > Management.