Television brandcasting the return of the content-promotion hybrid

Television brandcasting the return of the content-promotion hybrid

Bibliographic Details
Main Author: Gillan, Jennifer
Format: Book
Language:English
Published: New York ; London Routledge, Taylor & francis Group c2015.
Subjects:
Television broadcasting > United States.
Branding (Marketing) > United States.
Television broadcasting > Technological innovations > United States.
Convergence (Telecommunication)