Television brandcasting the return of the content-promotion hybrid

书目详细资料
主要作者:	Gillan, Jennifer
格式:	图书
语言:	英语
出版:	New York ; London Routledge, Taylor & francis Group c2015.
主题:	Television broadcasting > United States. Branding (Marketing) > United States. Television broadcasting > Technological innovations > United States. Convergence (Telecommunication)