Television brandcasting the return of the content-promotion hybrid

Detalles Bibliográficos
Autor Principal:	Gillan, Jennifer
Formato:	Libro
Idioma:	inglés
Publicado:	New York ; London Routledge, Taylor & francis Group c2015.
Subjects:	Television broadcasting > United States. Branding (Marketing) > United States. Television broadcasting > Technological innovations > United States. Convergence (Telecommunication)