The relationship between the communication styles utilized by PPLIC salespersons and the attitude of customers towards the preferred communication style.

The relationship between the communication styles utilized by PPLIC salespersons and the attitude of customers towards the preferred communication style.

The study was designed by the proponents to determine the relationship between the communication styles utilized by PPLIC salespersons and the preferred communication style of the customers. Based on a research conducted by Sheth, the proponents categorized the communication styles into three: sel...

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Bibliographic Details
Main Author: Cobrado, Alanne Jesl M.
Other Authors: Sistoso, Margaret Y.
Format: Thesis
Language:English
Published: 2011.
Subjects:
Communication styles.