Sexual objectification of women in alcoholic beverages print ads

The use of women as sex objects has been the trend as marketing tool in alcoholic beverages through print advertisements as it is assumed to entice male consumers into buying the product. This undergraduate thesis is a descriptive research on the attitude of male consumers towards sexual objectifica...

Fuld beskrivelse

Bibliografiske detaljer
Hovedforfatter: Magracia, Mary Valorie Mangao
Andre forfattere: Namocatcat, Kim Mahinay
Format: Thesis
Sprog:English
Udgivet: 2016.
Fag: