Sexual objectification of women in alcoholic beverages print ads

The use of women as sex objects has been the trend as marketing tool in alcoholic beverages through print advertisements as it is assumed to entice male consumers into buying the product. This undergraduate thesis is a descriptive research on the attitude of male consumers towards sexual objectifica...

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Bibliografische gegevens
Hoofdauteur: Magracia, Mary Valorie Mangao
Andere auteurs: Namocatcat, Kim Mahinay
Formaat: Thesis
Taal:English
Gepubliceerd in: 2016.
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