Sexual objectification of women in alcoholic beverages print ads

The use of women as sex objects has been the trend as marketing tool in alcoholic beverages through print advertisements as it is assumed to entice male consumers into buying the product. This undergraduate thesis is a descriptive research on the attitude of male consumers towards sexual objectifica...

Full description

Bibliographic Details
Main Author: Magracia, Mary Valorie Mangao
Other Authors: Namocatcat, Kim Mahinay
Format: Thesis
Language:English
Published: 2016.
Subjects: