Sexual objectification of women in alcoholic beverages print ads

The use of women as sex objects has been the trend as marketing tool in alcoholic beverages through print advertisements as it is assumed to entice male consumers into buying the product. This undergraduate thesis is a descriptive research on the attitude of male consumers towards sexual objectifica...

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Detalles Bibliográficos
Autor principal: Magracia, Mary Valorie Mangao
Otros Autores: Namocatcat, Kim Mahinay
Formato: Tesis
Lenguaje:English
Publicado: 2016.
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