An analysis of consumption preference of female students toward female hygiene products as affected by male or female endorsers.
The study is about the consumption preferece of female students toward female hygiene products as affected by male and female endorsers. It aims to determine how advertisers used male commercial models for female products, identify what kind of female products are using male endorsers, identify the...
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| Format: | Thesis |
| Language: | English |
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Miag-ao, Iloilo
University of the Philippines Visayas, College of Arts and Sciences, Division of Humanities
October 2008.
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