An analysis of consumption preference of female students toward female hygiene products as affected by male or female endorsers.

The study is about the consumption preferece of female students toward female hygiene products as affected by male and female endorsers. It aims to determine how advertisers used male commercial models for female products, identify what kind of female products are using male endorsers, identify the...

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Chi tiết về thư mục
Tác giả chính: Jemera, Cristy Jane D.
Tác giả khác: Lumawag, Lorlaine Grace T., Margallo, Frel Haspy
Định dạng: Luận văn
Ngôn ngữ:English
Được phát hành: Miag-ao, Iloilo University of the Philippines Visayas, College of Arts and Sciences, Division of Humanities October 2008.
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