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Marketing of high technology products and innovations

Bibliografske podrobnosti
Glavni avtor: Mohr, Jakki
Drugi avtorji: Sengupta, Sanjit, Slater, Stanley
Format: Knjiga
Izdano: Upper Saddle river, New Jersey Pearson/Prentice Hall c2005.
Izdaja:2nd ed.
Teme:
High technology industries > Marketing.