Marketing of high technology products and innovations

Marketing of high technology products and innovations

Alle Versionen (5)
Bibliographische Detailangaben
1. Verfasser: Mohr, Jakki
Weitere Verfasser: Sengupta, Sanjit, Slater, Stanley
Format: Buch
Veröffentlicht: Upper Saddle river, New Jersey Pearson/Prentice Hall c2005.
Ausgabe:2nd ed.
Schlagworte:
High technology industries > Marketing.