Services marketing integrating customer focus across the firm

Services marketing integrating customer focus across the firm

Taispeáin gach leagan (8)
Sonraí bibleagrafaíochta
Príomhchruthaitheoir: Zeithaml, Valerie A
Rannpháirtithe: Bitner, Mary Jo, Gremler, Dwayne D.
Formáid: LEABHAR
Foilsithe / Cruthaithe: New York, N.Y. McGraw-Hill/Irwin c2006.
Eagrán:4th ed.
Ábhair:
Service industries > Marketing.
Customer services.
Marketing.