Services marketing integrating customer focus across the firm

Services marketing integrating customer focus across the firm

Show all versions (8)
Bibliografiske detaljer
Hovedforfatter: Zeithaml, Valerie A
Andre forfattere: Bitner, Mary Jo, Gremler, Dwayne D.
Format: Bog
Udgivet: New York, N.Y. McGraw-Hill/Irwin c2006.
Udgivelse:4th ed.
Fag:
Service industries > Marketing.
Customer services.
Marketing.