Services marketing integrating customer focus across the firm

Services marketing integrating customer focus across the firm

Mostrar todas las versiones(8)
Detalles Bibliográficos
Autor principal: Zeithaml, Valerie A
Otros Autores: Bitner, Mary Jo, Gremler, Dwayne D.
Formato: Libro
Publicado: New York, N.Y. McGraw-Hill/Irwin c2006.
Edición:4th ed.
Materias:
Service industries > Marketing.
Customer services.
Marketing.