Services marketing integrating customer focus across the firm

Services marketing integrating customer focus across the firm

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Détails bibliographiques
Auteur principal: Zeithaml, Valerie A
Autres auteurs: Bitner, Mary Jo, Gremler, Dwayne D.
Format: Livre
Publié: New York, N.Y. McGraw-Hill/Irwin c2006.
Édition:4th ed.
Sujets:
Service industries > Marketing.
Customer services.
Marketing.