Services marketing integrating customer focus across the firm

Services marketing integrating customer focus across the firm

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Detalles Bibliográficos
Autor Principal: Zeithaml, Valerie A
Outros autores: Bitner, Mary Jo, Gremler, Dwayne D.
Formato: Libro
Publicado: New York, N.Y. McGraw-Hill/Irwin c2006.
Edición:4th ed.
Subjects:
Service industries > Marketing.
Customer services.
Marketing.