Services marketing integrating customer focus across the firm

Services marketing integrating customer focus across the firm

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Bibliografiska uppgifter
Huvudupphovsman: Zeithaml, Valerie A
Övriga upphovsmän: Bitner, Mary Jo, Gremler, Dwayne D.
Materialtyp: Bok
Publicerad: New York, N.Y. McGraw-Hill/Irwin c2006.
Upplaga:4th ed.
Ämnen:
Service industries > Marketing.
Customer services.
Marketing.