Services marketing integrating customer focus across the firm

Services marketing integrating customer focus across the firm

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书目详细资料
主要作者: Zeithaml, Valerie A
其他作者: Bitner, Mary Jo, Gremler, Dwayne D.
格式: 图书
出版: New York, N.Y. McGraw-Hill/Irwin c2006.
版:4th ed.
主题:
Service industries > Marketing.
Customer services.
Marketing.