Advertising and promotion an integrated marketing communications perspective

Bibliographische Detailangaben
1. Verfasser:	Belch, George E
Weitere Verfasser:	Belch, Michael A.
Format:	Buch
Veröffentlicht:	New York, N.Y. McGraw-Hill c2004.
Ausgabe:	6th ed.
Schlagworte:	Advertising. Sales promotion. Communication in marketing.