Advertising and promotion an integrated marketing communications perspective

Advertising and promotion an integrated marketing communications perspective

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Bibliografski detalji
Glavni autor: Belch, George E
Daljnji autori: Belch, Michael A.
Format: Knjiga
Izdano: New York, New York Irwin/McGraw-Hill c2001.
Izdanje:5th ed.
Teme:
Advertising.
Sales promotion.
Communication in marketing.