Advertising & promotion an integrated marketing communications perspective

Bibliografski detalji
Glavni autor:	Belch, George E
Daljnji autori:	Belch, Michael A., Guolla, Michael A.
Format:	Knjiga
Izdano:	Toronto, Canada McGraw-Hill/Ryerson c2003.
Izdanje:	1st Canadian ed.
Teme:	Advertising. Sales promotion. Communication in marketing.