Consumers

Bibliographic Details
Main Author:	Arnould, Eric
Other Authors:	Price, Linda, Zinkhan, George M.
Format:	Book
Published:	New York, N.Y. McGraw-Hill/Irwin c2004.
Edition:	2nd ed.
Series:	McGraw-Hill/Irwin series in marketing
Subjects:	Consumer behavior. Consumer behavior. > United States.