Introduction to marketing management text and cases

Introduction to marketing management text and cases

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Bibliographic Details
Main Author: Rewoldt, Stewart Henry 1922-
Other Authors: Scott, James Dacon (joint author.), Warshaw, Martin R. (joint author.)
Format: Book
Language:English
Published: Homewood, Ill. R. D. Irwin 1977.
Edition:3d ed.
Subjects:
Marketing > Management.
Marketing > Management > Case studies.