Marketing management strategy and cases

Marketing management strategy and cases

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Xehetasun bibliografikoak
Egile nagusia: Dalrymple, Douglas J.
Beste egile batzuk: Parsons, Leonard J.
Formatua: Liburua
Hizkuntza:English
Argitaratua: New York Wiley c1983.
Edizioa:3rd ed.
Saila:Wiley series in marketing
Gaiak:
Marketing > Management.
Marketing > Management > Case studies.