Marketing management and administrative action

Bibliographic Details
Main Author:	Britt, Steuart Henderson 1907- (comp.)
Other Authors:	Boyd, Harper W. (joint comp.)
Format:	Book
Language:	English
Published:	New York McGraw-Hill c1978.
Edition:	4th ed.
Series:	McGraw-Hill series in marketing
Subjects:	Marketing > Management > Addresses, essays, lectures.