Cases in marketing management

Cases in marketing management

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Bibliografiske detaljer
Hovedforfatter: Bernhardt, Kenneth L. 1944-
Andre forfattere: Kinnear, Thomas C. 1943-
Format: Bog
Sprog:English
Udgivet: Homewood, IL Irwin c1991.
Udgivelse:5th ed.
Fag:
Marketing > Management > Case studies.
Marketing > Decision making > Case studies.