Principles of service marketing and management Christopher Lovelock, Lauren Wright.

書目詳細資料
主要作者:	Lovelock, Christopher
其他作者:	Wright, Lauren
格式:	圖書
出版:	Upper Saddle River, New Jersey Prentice Hall c1999.
主題:	Service indutries > United States > Marketing. Service industries > United States > Management.