Principles of service marketing and management Christopher Lovelock, Lauren Wright.

Principles of service marketing and management Christopher Lovelock, Lauren Wright.

Dades bibliogràfiques
Autor principal: Lovelock, Christopher
Altres autors: Wright, Lauren
Format: Llibre
Publicat: Upper Saddle River, New Jersey Prentice Hall c1999.
Matèries:
Service indutries > United States > Marketing.
Service industries > United States > Management.