Principles of service marketing and management Christopher Lovelock, Lauren Wright.

Principles of service marketing and management Christopher Lovelock, Lauren Wright.

Detalhes bibliográficos
Autor principal: Lovelock, Christopher
Outros Autores: Wright, Lauren
Formato: Livro
Publicado em: Upper Saddle River, New Jersey Prentice Hall c1999.
Assuntos:
Service indutries > United States > Marketing.
Service industries > United States > Management.