Principles of service marketing and management Christopher Lovelock, Lauren Wright.

Principles of service marketing and management Christopher Lovelock, Lauren Wright.

Bibliografische gegevens
Hoofdauteur: Lovelock, Christopher
Andere auteurs: Wright, Lauren
Formaat: Boek
Gepubliceerd in: Upper Saddle River, New Jersey Prentice Hall c1999.
Onderwerpen:
Service indutries > United States > Marketing.
Service industries > United States > Management.