Principles of service marketing and management Christopher Lovelock, Lauren Wright.

Principles of service marketing and management Christopher Lovelock, Lauren Wright.

Détails bibliographiques
Auteur principal: Lovelock, Christopher
Autres auteurs: Wright, Lauren
Format: Livre
Publié: Upper Saddle River, New Jersey Prentice Hall c1999.
Sujets:
Service indutries > United States > Marketing.
Service industries > United States > Management.