Principles of service marketing and management Christopher Lovelock, Lauren Wright.

Detalles Bibliográficos
Autor principal:	Lovelock, Christopher
Otros Autores:	Wright, Lauren
Formato:	Libro
Publicado:	Upper Saddle River, New Jersey Prentice Hall c1999.
Materias:	Service indutries > United States > Marketing. Service industries > United States > Management.