Principles of service marketing and management Christopher Lovelock, Lauren Wright.

Principles of service marketing and management Christopher Lovelock, Lauren Wright.

Bibliographic Details
Main Author: Lovelock, Christopher
Other Authors: Wright, Lauren
Format: Book
Published: Upper Saddle River, New Jersey Prentice Hall c1999.
Subjects:
Service indutries > United States > Marketing.
Service industries > United States > Management.