Principles of service marketing and management Christopher Lovelock, Lauren Wright.

Principles of service marketing and management Christopher Lovelock, Lauren Wright.

Bibliographische Detailangaben
1. Verfasser: Lovelock, Christopher
Weitere Verfasser: Wright, Lauren
Format: Buch
Veröffentlicht: Upper Saddle River, New Jersey Prentice Hall c1999.
Schlagworte:
Service indutries > United States > Marketing.
Service industries > United States > Management.