Principles of service marketing and management Christopher Lovelock, Lauren Wright.

Podrobná bibliografie
Hlavní autor:	Lovelock, Christopher
Další autoři:	Wright, Lauren
Médium:	Kniha
Vydáno:	Upper Saddle River, New Jersey Prentice Hall c1999.
Témata:	Service indutries > United States > Marketing. Service industries > United States > Management.