Cita APA (7a ed.)

Lovelock, C., & Wright, L. (1999). Principles of service marketing and management: Christopher Lovelock, Lauren Wright. Prentice Hall.

Cita Chicago Style (17a ed.)

Lovelock, Christopher, y Lauren Wright. Principles of Service Marketing and Management: Christopher Lovelock, Lauren Wright. Upper Saddle River, New Jersey: Prentice Hall, 1999.

Cita MLA (9a ed.)

Lovelock, Christopher, y Lauren Wright. Principles of Service Marketing and Management: Christopher Lovelock, Lauren Wright. Prentice Hall, 1999.