Branding in Asia the creation, development, and management of Asian brands for the global market

Branding in Asia the creation, development, and management of Asian brands for the global market

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Detaylı Bibliyografya
Yazar: Temporal, Paul
Materyal Türü: Kitap
Dil:English
Baskı/Yayın Bilgisi: Singapore John Wiley & Sons (Asia) Pte c2001.
Edisyon:Rev. ed.
Konular:
Brand name products > Case studies.
Marketing > Case studies.
Competition, International > Case studies.
Online Erişim:Table of Contents