Branding in Asia the creation, development, and management of Asian brands for the global market

Bibliografische gegevens
Hoofdauteur:	Temporal, Paul
Formaat:	Boek
Taal:	English
Gepubliceerd in:	Singapore John Wiley & Sons (Asia) Pte c2001.
Editie:	Rev. ed.
Onderwerpen:	Brand name products > Case studies. Marketing > Case studies. Competition, International > Case studies.
Online toegang:	Table of Contents