Branding in Asia the creation, development, and management of Asian brands for the global market

Branding in Asia the creation, development, and management of Asian brands for the global market

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Detalles Bibliográficos
Autor principal: Temporal, Paul
Formato: Libro
Lenguaje:English
Publicado: Singapore John Wiley & Sons (Asia) Pte c2001.
Edición:Rev. ed.
Materias:
Brand name products > Case studies.
Marketing > Case studies.
Competition, International > Case studies.
Acceso en línea:Table of Contents