Branding in Asia the creation, development, and management of Asian brands for the global market

Branding in Asia the creation, development, and management of Asian brands for the global market

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Bibliografiska uppgifter
Huvudupphovsman: Temporal, Paul
Materialtyp: Bok
Språk:English
Publicerad: Singapore John Wiley & Sons (Asia) Pte c2001.
Upplaga:Rev. ed.
Ämnen:
Brand name products > Case studies.
Marketing > Case studies.
Competition, International > Case studies.
Länkar:Table of Contents