Branding in Asia the creation, development, and management of Asian brands for the global market

Branding in Asia the creation, development, and management of Asian brands for the global market

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Detalhes bibliográficos
Autor principal: Temporal, Paul
Formato: Livro
Idioma:English
Publicado em: Singapore John Wiley & Sons (Asia) Pte c2001.
Edição:Rev. ed.
Assuntos:
Brand name products > Case studies.
Marketing > Case studies.
Competition, International > Case studies.
Acesso em linha:Table of Contents