Branding in Asia the creation, development, and management of Asian brands for the global market

Branding in Asia the creation, development, and management of Asian brands for the global market

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Bibliographic Details
Main Author: Temporal, Paul
Format: Book
Language:English
Published: Singapore John Wiley & Sons (Asia) Pte c2001.
Edition:Rev. ed.
Subjects:
Brand name products > Case studies.
Marketing > Case studies.
Competition, International > Case studies.
Online Access:Table of Contents