Branding in Asia the creation, development, and management of Asian brands for the global market

Branding in Asia the creation, development, and management of Asian brands for the global market

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Bibliografske podrobnosti
Glavni avtor: Temporal, Paul
Format: Knjiga
Jezik:English
Izdano: Singapore John Wiley & Sons (Asia) Pte c2001.
Izdaja:Rev. ed.
Teme:
Brand name products > Case studies.
Marketing > Case studies.
Competition, International > Case studies.
Online dostop:Table of Contents