Marketing management text and cases

Marketing management text and cases

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书目详细资料
主要作者: Dalrymple, Douglas J.
其他作者: Parsons, Leonard J. (joint author.)
格式: 图书
语言:English
出版: New York Wiley c1980.
版:2d ed.
丛编:Wiley series in marketing
主题:
Marketing > Management.
Marketing > Management > Case studies.