Marketing management text and cases

Marketing management text and cases

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Bibliografiske detaljer
Hovedforfatter: Dalrymple, Douglas J.
Andre forfattere: Parsons, Leonard J. (joint author.)
Format: Bog
Sprog:English
Udgivet: New York Wiley c1980.
Udgivelse:2d ed.
Serier:Wiley series in marketing
Fag:
Marketing > Management.
Marketing > Management > Case studies.