The psychology of entertainment media blurring the lines between entertainment and persuasion

The psychology of entertainment media blurring the lines between entertainment and persuasion

מידע ביבליוגרפי
מחברים אחרים: Shrum, L. J. (joint author.)
פורמט: ספר
יצא לאור: Mahwah, NJ Lawrence Erlbaum c2004.
נושאים:
Subliminal advertising.
Advertising. > Psychological aspects. .
Mass media > Psychological aspects.
Persuasion (Psychology)
Manipulative behavior.