The psychology of entertainment media blurring the lines between entertainment and persuasion

Detalles Bibliográficos
Otros Autores:	Shrum, L. J. (joint author.)
Formato:	Libro
Publicado:	Mahwah, NJ Lawrence Erlbaum c2004.
Materias:	Subliminal advertising. Advertising. > Psychological aspects. . Mass media > Psychological aspects. Persuasion (Psychology) Manipulative behavior.